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Consumer e-commerce: plan after-sales support

Consumer e-commerce: plan after-sales support
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The issue

Business sales and consumer sales differ. Distance sales may involve mandatory information, withdrawal and remedies, subject to conditions and exceptions.

What to prepare

Arrange transparent pricing, delivery, returns and support before launch. Check your target market and applicable rules. Being established outside the EU does not automatically exempt a seller.

Official and primary sources

General information, not advice on an individual case. Sources consulted on 22 October 2026: check updates before acting. The overall portal review is ongoing. This note does not certify a complete check of every page.

Related guides

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Personal data: when GDPR becomes relevant

GDPR can apply to non-EU businesses offering goods or services to people in the EU or monitoring their behaviour. Website accessibility alone does not settle the assessment.

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